Vegetarian Butcher
& Burger King
made a Veggie Packt.

Celebrating a unique collaboration between two iconic brands during The Week Without Meat was a great opportunity for the Dutch to engage in a social commitment to eat more veggie meat. Our Veggie Packt was brought to life in a social filter and was incentivized with help of a
custom made fanny pack. With two brands that couldn’t be more different,
we elevated their social and earned appeal in a crowded space.