A rebranding journey
of Princes’ canned fish.

Our relationship with Princes Foods has undergone a significant transformation. We've moved beyond our initial role as a traditional PR agency, blossoming into their primary 'above the line' as well as 'through the line' advertising partner. We have ushered in a new era for the brand, masterfully positioning their repackaged image in a highly commoditized market. We executed a cross-media advertising campaign that transcended the conventional, effectively elevating Princes' canned fish to iconic status. The positioning, 'Verruim je blik' or 'Broaden your Horizon,' has been instrumental in empowering Princes Foods to establish itself as a dominant and more inspiring voice in illustrating the advantages of canned fish. By stimulating a wider perspective, it has played a pivotal role in reshaping public perceptions, underlining the myriad of benefits that canned fish can offer. Each TV commercial was directed by Seema, cementing our multifaceted
collaboration with Princes Foods.