BOOKING.COM
Room For All
Despite Amsterdam’s vibrant, open atmosphere, gay and transgender communities continue to face harassment and discrimination. Booking.com’s Travel Proud program , a transformative initiative aimed at ensuring safer and more inclusive travel experiences for the LGBTQI+ community, aims to filter places, not people. Unfortunately, their initiative is not known by the masses. What if we took the country's fanciest hotel and transformed it into a big, colorful 'Rainbow Room' that is friendly and open to everyone, to make a bold statement of acceptance and unity?
Sold out in 10 seconds.
With a tight six-week timeline, we partnered with a beloved local hotel to ‘silently’ introduce this colorful addition to Booking.com's offerings. We joined forces with the renowned Sofitel the Grand and Eelco Hilgersom, a celebrated artist from the LGBTQI+ community, and together we transformed a room into a vibrant beacon of inclusivity. As if the room had its own magnetic pull, it was discovered and booked within a mere ten seconds, sparking an international wave of social engagement and media coverage.
