Serving up smiles with Heinz Culinair Ketchup

It’s not often that the iconic brand Heinz introduces a new product to the market. This time they wanted something that enhanced entire meals and requires a spoon. Launching the product in 6 European countries, from Sweden to Spain, we knew we had a challenge to convince people,
with different cultural backgrounds to try something new. We introduced Food Flirting – a campaign that is dripped in humor and amplified with a digital experiences that allows you to ‘try it out’ and apparently made 100.000 people in a few weeks make smiley food faces on a plate.