A creative class to inspire and
activate next gen creative minds.

How important is it to keep developing your ability to think creatively? To question and challenge the AI tools that support us more and more each day? And what does it really mean to have a creative mind in a world where creative algorithms are constantly improving?

In this creative class, I share exclusive insights and inspiration from The New Creatives, a book that explores the impact of AI on the creative industry, on creatives themselves, and on our ability to think creatively.

During a focused 40-minute talk, I’ll introduce key ideas, models, and perspectives on creative value, growth, and direction, followed by a Q&A and informal networking with like-minded creatives.

I’m Seema, a creative director and the author of The New Creatives. For over 15 years, I’ve worked in advertising and PR, from leading creative departments at top-tier agencies to running my own agency. Along the way, I’ve helped brands push themselves creatively and supported creatives in shaping their growth and direction.

Each class is designed to spark new ways of thinking, challenge assumptions, and offer concrete inspiration you can apply to your own work, craft, or profession.

Next class

📍 BIS Publishers, Timorplein 46, 1094 CC Amsterdam
🗓 6 February
🕓 16:00 (approx. 45mins + Q&A & networking)
💶 €35,- incl. VAT per person (payment at entry with QR)
📘 Includes a copy of The New Creatives — exploring creative growth and value in the age of AI
🎟 Limited spots available (fill in the form below to reserve your spot)