HP: saving an endangered
colour with a plastic diet.

HP is an authority to colour printing and because nature is losing colour rapidly, we recognized a need that perfectly outlined HP’s commitment on sustainability. Together with the Plastic Soup Foundation we revealed the endangered colour of the year : BLUE – to raise awareness on plastic waste. By platforming that endangered colour we invited everyone to go on a plastic diet to urge people to take a stand for a colour that we will soon lose if we don’t take action. We collaborated withMy Little Plastic Footprint,
to gamify plastic awareness and with that save plastic from ending up in our blue oceans.